Two jaguar cubs were recently captured on video wandering through vegetation in the Conchas Chinas area of Puerto Vallarta, sparking surprise and admiration among residents. The video, which quickly went viral on social media, shows the young felines moving close to residential zones, highlighting a rare but growing phenomenon.

This isn’t the first big cat sighting in the area. Back in January, an adult jaguar was filmed walking near a popular tourist beach, descending from the Sierra Madre Occidental mountains into inhabited parts of the city. That incident also made headlines and raised concerns among conservationists.

The jaguar (Panthera onca), classified as an endangered species in Mexico, is facing increasing pressure from shrinking habitats and urban encroachment. Experts say these appearances are not random, but rather evidence of a disrupted ecosystem pushing wildlife closer to human settlements in search of food or territory.

Environmental groups and specialists have emphasized the urgency of preserving biological corridors and implementing stricter controls on real estate development in ecologically sensitive areas.

They also urge the public to avoid interacting with wild animals and to report sightings immediately to authorities like Civil Protection or the environmental agency Profepa.

Puerto Vallarta forms part of a vital coastal biological corridor along the Sierra Madre. The frequent appearance of jaguars in suburban or urban spaces is a red flag, underscoring the impact of unchecked growth on wildlife and biodiversity.

As human development continues to expand, experts warn that these encounters may become more common unless stronger protections are put in place.