The city’s historic heart is set for a major transformation as more than 100 million pesos will be invested over the coming year in renovation and preservation projects. The plan, presented during a meeting of the Historic Center Citizens’ Council, will be financed through the Tourism Trust Fund and carried out under the administration of Mayor Luis Munguía González.
The initiative aims to restore key public spaces, highlight Vallarta’s cultural identity, and strengthen its reputation as one of Mexico’s most picturesque destinations. A central component of the plan is the 29.9 million peso rehabilitation of Cuale River Island—an iconic site that blends natural beauty with artistic and community life.
Other landmark projects include the architectural illumination of the Parish of Our Lady of Guadalupe, budgeted at 5.7 million pesos, to further enhance the city’s skyline, and the creation of a new arts and gallery district with 12 million pesos to promote local talent and cultural tourism.
The renovation of the Mirador de la Cruz viewpoint (18.5 million pesos), maintenance of Playa Los Muertos (4.4 million), and the revitalization of the “Friendly District” in the Romantic Zone (10 million) are also on the list. Downtown improvements will extend to Pipila, Abasolo, Josefa, and Zaragoza streets, along with the construction of an amphitheater—an investment of 9.5 million pesos.
Beyond the city center, 10 million pesos are designated for enhancing the Versalles gastronomic corridor, while 4 million will rehabilitate the scenic coastal trail between Boca de Tomatlán and Quimixto.
Project coordination will be managed by the City and Historic Center Management division, led by Juan Pablo Martínez, with support from the Strategic Projects Department. Together, these investments reflect a long-term commitment to preserving Puerto Vallarta’s heritage while building a more vibrant, sustainable, and culturally rich future.
