The Jalisco State Congress has approved a reform to Puerto Vallarta’s 2025 Income Law that will introduce a 141-peso ($8.25 USD) fee for foreign visitors entering the city. The measure passed with 32 votes in favor, despite opposition from key legislators.
The new fee will be collected through payment modules at two main entry points:
– Gustavo Díaz Ordaz International Airport
– Maritime terminal for cruise ship passengers
Municipal officials project the fee will generate over 200 million pesos in its first year, with funds earmarked for:
– Boardwalk improvements
– Beach infrastructure
– Public space enhancement
– Tourist area maintenance
The proposal, introduced by Mayor Luis Ernesto Munguía, faced criticism from Green Ecologist Party (PVEM) representative Yussara Canales, who voted against the measure along with Futuro legislator Mariana Casillas. Canales compared the tourist tax to a “fiscal wall,” questioning whether future restrictions might include “requiring a visa to enter the beach or a passport to walk along the boardwalk.”
While the fee aligns with similar initiatives in other Mexican tourist destinations, critics argue it could impact tourism competitiveness, particularly as Puerto Vallarta competes with other coastal destinations in Mexico and Central America.
Implementation details, including enforcement mechanisms and potential exemptions, are still being finalized as the city prepares for the March launch of the collection system.