This Monday, the transfer of leadership of the Council and Board of Directors of the National Chamber of Commerce and Tourist Service (Canaco Servytur) Puerto Vallarta was carried out for the period 2023-2024.

Teacher Carlos López Aranda Ramírez, rector of the University of Very Cruz, now presides, instead of Maria Fernanda Arreola Bracamontes. It is likely that the first action of Aranda will be to declare the city center a Pueblo Mágico (Magic Town).

Within Aranda’s work plan, apart from increasing the membership of Canaco partners, which current number 500 businesses, is to recover the historic center of this city.

He said, “(We want to) add the polygon of the historic center of Puerto Vallarta to the Magic Towns program. We are close to Magical Towns, and Vallarta has the historic center and everything to be a Magic Town.

“It is something that is going to add up. It will have more appeal. and yours truly is within the Magic Towns committee representing the academy at the national level, and I have already discussed this with the national board, and they are very enthusiastic, and we believe that everything is available for the center being declared a Magic Town.”

When asked how this could be achieved, he explained that there are steps to follow, such request to be a Magic Town. The cultures have to be preserved, the issue of tourist attractions and services that this city has meet all the requirements.

He said that he already has the people who will support him to fill out the file, and it is even one of the first actions to be carried out.

On the other hand, he said that they will be very close to the authorities, since they are concerned about the issue of urban development.

He said, “Puerto Vallarta cannot suffer disorderly growth that later hurts destiny. There is also an important challenge, which is the growth in the flow of tourists that there will be due to the opening of the highway to this city, and that must also be ordered.”

He did not leave aside the issue of security, as well as the informal trade that this chamber has pointed out to the authorities for several years.