For the second consecutive year, Puerto Vallarta becomes the epicenter of the Day of the Dead celebration by establishing a new Guinness Record with the tallest Catrina in the world.

The majestic figure, which stands 28.15 meters high, is an example of the deep roots that the Mexican tradition of catrinas has in the heart of this coastal city.

La Catrina, an icon immortalized by the famous artist José Guadalupe Posada, is a figure that personifies death, but has been adopted as a symbol of festivity and color in Mexico. Its origin dates back to the beginning of the 20th century, when Posada created this iconic image as a criticism of the brevity of life and the pomposity of Mexico’s upper classes during the Porfiriato. Although it initially had a satirical connotation, over time it became a central element of the Day of the Dead celebration.

In Puerto Vallarta, La Catrina tradition has taken on a special meaning. The city has become a benchmark for this festival, attracting visitors from all over the world to witness its impressive display of altars, parades, and exhibitions of catrinas. The construction of the giant catrina on the boardwalk, with the collaboration of local artists and volunteers, is a tribute to the city’s festive spirit.

Puerto Vallarta Mayor Luis Michel expressed his joy for achieving a new record. “This is a recognition of the effort and dedication of our community to preserve and promote our traditions. La Catrina is a symbol of Mexican identity, and, by elevating her to these heights, we show the world our deep respect for our roots.”

La Catrina, 28.15 meters high on the Puerto Vallarta boardwalk, surpasses her own feat from the previous year, when she reached 22.67 meters.