Puerto Vallarta is preparing to impose a new tax on short-term rentals booked through platforms such as Airbnb, Tripadvisor, Trivago, and Booking, beginning in 2026. The initiative, led by Mayor Luis Ernesto Munguía González, is intended to generate funds for environmental protection and sanitation in the city.
In an interview with CPS Noticias–Tribuna de la Bahía, Municipal Treasurer Raúl Rodrigo Pérez Hernández explained that the measure builds on existing agreements with state and federal authorities that already require lodging taxes from digital rental platforms. The new contribution, however, will specifically support environmental sanitation projects.
“Mayor Luis Munguía’s proposal is to establish a right to environmental sanitation,” Pérez Hernández said. “This way, tourists who stay through these platforms will also contribute to the municipality. The resources will be used to protect green spaces, preserve natural areas, and improve water sanitation.”
He stressed that implementation will be collaborative. “We’ll be working with platforms and property owners to register them. This isn’t about imposing rules unilaterally—it’s about citizens, business owners, and government working together to build a better city.”
The mayor is expected to formally present the proposal at the next City Council session, scheduled for August 27. As part of the plan, the municipality will create a registry of hosts and operators of short-term tourist rentals across major booking sites, as well as future digital platforms.
The tax rate is still under review. Pérez Hernández said authorities are considering a levy of between 1% and 3% of revenues generated by digital rentals. “We want efficient tax collection that strengthens municipal revenue, but it must also be fair,” he explained.
Because the measure requires a reform to the Revenue Law, it cannot be applied this year. If approved, the new charge will take effect in 2026.
“We’re asking for the cooperation of apartments and houses offering tourist rentals,” the treasurer said. “All the services provided by the municipality should also receive fair compensation through this new environmental contribution.”