A new cultural and tourism corridor worth 40 million pesos (roughly US $2.2 million) will soon begin construction near the Puerto Vallarta Maritime Terminal, as announced by the Administración del Sistema Portuario Nacional (Asipona). The project is part of a broader strategy to enhance the experience for cruise ship passengers and other visitors, and is expected to open ahead of the 2026 FIFA World Cup, with Guadalajara—just hours away—set to host several matches.

According to a market study commissioned by Asipona, one of the corridor’s main attractions will be a botanical garden centered on agave plants and the tequila-making process. The exhibit will take visitors through every stage, from cultivation to distillation, ending with tastings of Jalisco’s iconic spirit.

Additional planned features include:

  • A maritime history museum

  • Artisan stalls showcasing local crafts

  • A performing arts center for live cultural events

Asipona says the goal is to offer more than just shopping or beach activities, giving both tourists and locals a deeper connection to the region’s heritage.

Cruise activity remains strong: Puerto Vallarta welcomed 57 cruise ships in the first quarter of 2025—nearly matching last year’s figure—but saw passenger arrivals rise by 15.5% to over 63,000. Officials believe this growth confirms the city’s continued appeal as a key stop on the Mexican Riviera route, which also includes Cabo San Lucas and Mazatlán.

To capitalize on that momentum, city leaders recently installed a new Tourism Advisory Council for 2025–2027, bringing together port officials and private-sector stakeholders to help guide tourism development.

Puerto Vallarta is well-positioned for expansion, already offering three post-Panamax berths that can accommodate some of the largest cruise ships afloat. The upcoming corridor aims to bridge the gap between these modern port facilities and a richer onshore cultural experience.

“As one of the world’s most welcoming cities—and the birthplace of tequila and mariachi—Puerto Vallarta has an opportunity to raise the bar even further,” Asipona said in a statement.

Construction tenders are expected to be released in the coming weeks, with groundbreaking set for mid-2025. If all stays on track, the agave garden and related attractions could be ready in time to greet World Cup tourists next summer, adding yet another draw to the region’s growing international appeal.