Puerto Vallarta citizens are raising concerns about the proliferation of outdated advertising materials left hanging on poles and walls throughout the city, with many calling for stricter enforcement of existing regulations.
The issue centers on event posters, job advertisements, and promotional materials that remain posted long after their relevance has expired. While the municipality’s Visual Image and Identity Regulations require permits for posting advertisements and specify time limits for temporary promotions, residents say there is little follow-through on enforcement.
According to Article 42 of the municipal regulations, advertisers are responsible for maintaining and removing their materials and ensuring they pose no risk to citizens. The rules give local authorities the power to order immediate removal and impose sanctions on violators, but citizens report these powers are rarely exercised.
The abandoned advertisements not only create visual pollution, but also lead to public confusion when outdated information remains posted.
Some residents have proposed implementing an additional permit fee specifically designated for advertisement removal. Others are calling for more aggressive enforcement of existing regulations, including penalties for businesses and event organizers who fail to remove their outdated materials.
The situation has highlighted tensions between the city’s advertising permit system and its enforcement mechanisms, with many residents saying the Registry and Licensing authorities need to take a more active role in maintaining the city’s visual environment.