Tourism is a major economic driver for Jalisco, and the state’s upcoming administration, led by Pablo Lemus Navarro, has ambitious plans to boost its growth. Here are 10 major tourism projects set to transform the region:

  1. Costalegre Development After years of promises, Costalegre is finally set to become a leading beach tourism destination in Mexico. Governor-elect Pablo Lemus Navarro envisions this area as a key hub for tourism over the next 30 years, with significant investments already in the pipeline.
  2. Commercial Flights to Chalacatepec The new airport at Chalacatepec will soon welcome national and international commercial flights, enhancing tourism and investment opportunities in the region, particularly supporting the development of Costalegre.
  3. Expansion of Direct Flights Guadalajara Airport has seen significant growth, with new direct flights to destinations like Madrid and Bogotá. The upcoming administration aims to further expand these international connections to position Guadalajara as a global travel hub.
  4. Improved Road Connectivity The state plans to fully rehabilitate its road network within the first 18 months of the new administration. Currently, the effort is 82% complete, and the goal is to ensure safer and more efficient travel across local destinations.
  5. Investment in Jalisco’s Magical Towns Although federal support for these towns has decreased, the state government will invest around 100 million pesos in its first year to boost tourism in Jalisco’s 12 magical towns, enhancing their cultural and economic appeal.
  6. Tourism Intelligence Centre To optimize its tourism strategies, the new state government will establish a Tourism Intelligence Centre. This initiative will focus on data-driven analysis to better understand markets and improve targeted efforts.
  7. World Cup 2026 Preparations With the 2026 World Cup on the horizon, Jalisco aims to be ready to host this major event. Governor-elect Pablo Lemus has pledged to ensure that the necessary infrastructure will be in place to provide a top-notch experience for visitors.
  8. Increase in International Events Guadalajara already has a strong reputation for hosting international events. The state plans to extend this success to more municipalities, turning Jalisco into a hotspot for global gatherings and conferences.
  9. Tourism Project Incubator The State Tourism Secretariat will launch a project incubator to support innovative tourism-related initiatives. This program aims to help young entrepreneurs enter the “industry without chimneys” by providing resources and guidance.
  10. Unprecedented Promotion of Jalisco The new administration will launch a robust promotional campaign to highlight Jalisco’s values and traditions on a global stage. Through strategic public relations and resource allocation, the state aims to keep Jalisco in the international spotlight year-round.

These initiatives aim to position Jalisco as a leading destination for both national and international tourists, enhancing its economic growth and global presence.